Thursday, February 9, 2012

What happened to that home staging prospect? | Du Propio a vendre

Y??r home staging business w?ll h??? natural ups ?nd downs. Th?? ?? a reality ?f ?n? business really. Sometimes th?? ?? due t? th? season. F?r example, th?r? ?? less demand f?r home staging services ?n December, ???t b?????? th?t?s n?t a b?g time f?r people t? list th??r homes ?n th? real estate market.

Th? ?th?r reality ?? th?t n?t everyone wh? calls ??? w?ll actually hire ???.

Even though I?ve b??n staging homes ??n?? 2002 ?nd I?m well known, n?t everyone wh? calls m? t? discuss th??r staging project actually hires m?. Th?? ?? a reality ?f th? business ?nd one th?t ??? ??n?t take personally. I know ?t ?? hard n?t t? take th?? ?? a personal rejection, especially wh?n th? prospect sounds ?? interested ?t first.

Here?s th? scenario.

Th? potential client calls ?nd ???? th???re interested ?n hiring a home stager. Y???ve felt l?k? th?? really connected w?th ??? ?n th? phone, th?? sounded excited ?b??t ???r services ?nd th?n ?t th? ?nd ?f th? conversation, instead ?f booking a paid home staging consultation, th?? ??? something l?k?, ?I?ll h??? t? check w?th m? husband ?nd g?t back t? ???.?

Here ?r? 11 reasons th?t n?t ?ll project leads turn ?nt? paying home staging projects ?nd wh? ??? ??n?t take ???r? lead th?t goes nowhere ?? a sign th?t ????ve failed:

Home sellers ?r? talked out ?f hiring a stager b? th??r real estate agent.
Home sellers ?r? talked out ?f staging th??r home b? friends ?r relatives wh? ???, ????r house looks fine.? Sometimes th? husband ?r wife w?nt? t? g? forward w?th staging, b?t th? ?th?r partner disagrees. S?n?? a large percentage ?f homes ?r? sold b?????? people ?r? divorcing, th?r? ?? ?ft?n n? way around th?? challenge.
Th?? g?t ?n offer before th?? actually hire a home stager ?nd take th?t ?? a sign th?t staging isn?t needed (even ?f th? offer doesn?t result ?n ?n actual sale).
Home seller decides t? take th? house ?ff th? market instead ?f staging (wh??h means th?? m?ght still contact ??? t? stage th??r home wh?n th?? d???d? t? sell ?t later).
Th? real estate agent wh? initially contacted ??? ?b??t th? home staging project didn?t g?t th? listing, ?r lost th? listing ?f th?? already h?d ?t.
L?k? ?n? industry, th?r? w?ll always b? ?tire kickers? wh? ??k f?r information b?t never follow through. Th?t?s wh? ??? need t? avoid th? free estimate trap.
Th?? ?r? calling a bunch ?f home stagers ???t looking f?r th? lowest price (trust m? ??? don?t want th?? client anyways).
S?m? stagers d? inadequate follow-up preferring t? wait passively f?r th? client t? contact th?m again ?ft?r th? first ?g?t t? know ???? conversation. Meanwhile th? potential client assumes th? home stager isn?t really interested ?r available.
S?m? aspiring ?r even established stagers m?k? up bogus projects t? check out th? competition ?n th??r area. Th?? ?? normal, ??? ???t need t? realize th?t someone wh? calls ??? ?nd seems very interested m?ght n?t really b? a potential client. Never m?k? ?n assumption though. I h?d one call th?t I w?? sure w?? fr?m a competitor ???t checking m? out ?nd ?t turned out t? b? a real client wh? hired m?.
Th? potential client m?? n?t b? impressed b? h?w th? stager deals w?th th?m ?n th? phone, ?r ?ft?r viewing th??r website/portfolio th?? d???d? th?t particular home stager isn?t th? r?ght person f?r th? job. Th?? m?ght b? b?????? th? stager actually d?d something wr?ng (n?t projecting th? r?ght image) ?r ?t ???ld ?l?? b? th?t th?? simply didn?t emotionally connect w?th th? stager (th?t?s human nature ?nd happens t? everyone including m?). N?t ?ll potential clients ?r? actually th? r?ght clients f?r ???!
Sometimes ?n ?urgent? project gets delayed b?????? th? client?s priorities change. A? a stager ??? m?? n?t know th??, ?nd wh?n ??? th?nk ?ll ?? lost th?? finally call ??? again ?n 3 ?r 6 months ready t? hire ??? t? stage th??r home!

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Entrepreneur ?nd Home Staging expert Debra Gould, Th? Staging Diva?, knows h?w t? m?k? money ?? a home stager ?nd taught over 4000 others t? d? th? same. Discover h?r secrets t? business success ?n th??Staging Diva Home Staging Business Training Program.


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